We checked with WTA TV: it’s a result of the rights deal with Amazon Prime Video who will have full exclusivity from 2020.
WTA TV, the WTA’s over-the-top streaming service, has stopped offering an annual subscription to customers in the UK.
Users in other countries confirmed they were still able to sign up for a yearly subscription to WTA TV.
Amazon Prime Video hold the broadcast rights to show matches from 49 WTA Tour events from the new year, taking over from BT Sport.
The US market lost access to WTA TV at the start of 2019 when a new rights deal with Tennis Channel came into effect, and it seems a similar arrangement is now in place here in the UK.
When asked, WTA TV Customer Services confirmed, “Yes, this is exactly because Amazon Prime UK will be showing WTA TV matches in January 2020.
“Thus, as of now, you can subscribe using a monthly pass only.”
WTA TV customers in the US were contacted in November 2018 and offered pro-rata refunds if they had already paid upfront well into the current season. It’s expected the same process will be followed here in the UK.
If you currently subscribe to BT Sport for your WTA coverage, their tennis coverage will end with the WTA Finals in October. You need to give 30 days’ notice to end a BT Sport subscription.
Amazon Prime’s WTA deal will add to their current coverage of the US Open, all ATP Tour Masters 1000 and 500 events, 13 ATP 250 events and the Laver Cup.
Despite some issues with their coverage from Washington last week, overall Prime’s tennis coverage has improved since it began last summer. Latest improvements to navigation were unveiled this week.